Zenit – A Russian based Camera company is all set to release a new Full-Frame Mirrorless camera next year. As they said, the new mirrorless Digital camera will be available in two colors: Light and Dark. The camera will also be decorated with leather using high-quality finishing materials, “so that the camera has a decent perception in the market.”
Until now, no words have been said whether it will compete with the current leaders in the imaging solutions or not, but the new Zenit camera will be expensive than any good smartphone.
“We plan to revive the direction of production of digital photographic equipment and consider the option of industrial cooperation, since competence on the component base in the country is currently absent. We have a close cooperation project with one of the leading photographic equipment companies in order to create a joint product, where KMZ is involved in manufacturing infrastructure for the production of optics for these cameras. And electronics will be manufactured abroad, “said Sergeyev, adding that the device’s output on the market is planned for next year.
He noted that the company wants to preserve the traditional color and the peculiarity of the Zenit camera in its revived version and at the same time make the brand recognizable: “It will be modernized, but the characteristic contours, ergonomics, camera lines will be integrated into it.”
The device will be released in two color solutions: in dark and light. The camera will also be decorated with leather using high-quality finishing materials, “so that the camera has a decent perception in the market.”
“It will be a full-frame, mirrorless digital camera,” Sergeyev said.
According to him, the cost of the revived camera Zenit will be “more expensive than a good smartphone.” Sergeev also stressed that the Krasnogorsk plant does not set itself the task of competing with well-known manufacturers of photographic equipment.
If you remember then the last camera from Zenit was Zenit-KM Plus, which they released back 2004 and after that no SLR camera ever came to release. So we must keep our fingers crossed to say good luck to Zenit for its returning back to the Digital Camera market after more than one and a quarter decade.