If anyone created great revolution in the Full-Frame business then it’s obviously Sony! Yes, they gave a new height to the business of Interchangeable lens camera since when they released A7R II and A7S II. Both of these are monsters and their continued tireless efforts and growth helped Sony to acquire 2nd position in the U.S. full-frame interchangeable lens camera market that must be a triumph moment for Sony users all around the world.
As per the report, due to record breaking sales of interchangeable lens cameras and lenses in the first quarter of 2017 and mainly in the U.S Full Frame market where Sony experienced 23% of massive double-digit growth compared to same period last year, Sony manages the 2nd rank in the US Full-Frame market.
Sony Overtakes #2 Position in U.S. Full-Frame Interchangeable Lens Camera Market
Record Sales from Sony Driving Growth in Overall Full-Frame Market
SAN DIEGO, April 14, 2017 /PRNewswire/ — Sony Electronics – a worldwide leader in digital imaging and the world’s largest image sensor manufacturer, has announced today that their continued growth has vaulted them into the #2 overall position in the U.S. full-frame interchangeable lens camera market. 1
Sony’s interchangeable lens cameras and lenses have seen record sales in 2017, in particular within the U.S. full-frame camera market, where they have experienced double-digit growth (+23%) 2 compared to the same period last year. The popularity of key models including α7RII and α7SII has been paramount to this success.
Additionally, Sony’s rapid growth has helped to drive growth of the overall full-frame interchangeable lens camera market compared to the same period last year. Without Sony’s contributions, the full-frame market would be facing a slight decline. 3
“Our commitment to the industry is stronger than ever,” said Neal Manowitz, VP of Digital Imaging at Sony North America. “We are always listening to our customers, combining their feedback with our intense passion for innovation to deliver products, services and support like no other.”
1The NPD Group / Retail Tracking Service, U.S., Detachable Lens Camera, Full Frame, Based on Dollars, Jan- Feb 2017
2The NPD Group / Retail Tracking Service, U.S., Detachable Lens Camera, Full Frame, Based on Dollars, Jan/Feb 2016- Jan/Feb 2017
3The NPD Group / Retail Tracking Service, U.S., Detachable Lens Camera, Full Frame, Based on Dollars, Jan/Feb 2016- Jan/Feb 2017