Have a look at some of the Sony’s new strategies over the sensors which are on the current date a big issue for them. Recently, we have gone through a news that Sony CEO Kazuo Hirai brought their hidden plans into light in Berlin during the 2015 IFA show:
Look at what he actually said:
Sony is focusing on sensors that take photos at least 10 times faster than the human eye can see.
Sony is working on affordable technology that can process 1,000 images a second. That would be fast enough to open up completely new applications for the chips, which today are used primarily to take pictures with mobile phones and cameras.
Sony is quadrupling spending on semiconductors this year to 290 billion yen ($2.4 billion) to meet demand for the sensors from customers including Apple Inc. and Samsung Electronics Co.
Sony controlled about 40 per cent of the $8.7 billion (all figures U.S. dollars) image sensor market last year.
Sony’s shares have jumped 20 per cent this year, compared with a 2.6 per cent advance for the benchmark Topix index.
No doubt about the position of Sony is in the current imaging world, one of the reputed and dignified company but their challenges are how they could deal with the things, the kind of sensors they want to develop.