Leica and Huawei joint together for big smartphone photography project.


The cameras’ giant Leica and the Smartphone leading company Huawei shake their hands for a massive project to bring the innovative way in the Smartphone photography. Both leaders, one is of smartphone and the other is of camera  involved in a long-term technology partnership in a motive to give quirk to the photography via smartphone.

Huawei, a renowned Chinese Company of Smartphone secured the third position in largest smartphone manufacturer in the world in 2012. Huawei also sold more than 100 million smartphones in the previous year which is its another accolade.


We see each word of Huawei Consumer BG CEO Richard Yu is absolutely right that Leica revolutionized the world of photography, its contribution in the field of photography is hard to outperform. “We, HUAWEI, take the utmost pride in exceptional quality and Leica is in a class of its own in its sector.”

The partnership will “span research and development, design, co-engineering, user experience, marketing and retail distribution,” the companies say.

Maybe, the rapid growing craze of photography through smartphone is challenging to many leading smartphone manufacturers to produce a Smartphone device for providing Exceptional quality of images, but until now, companies only claimed smartphone having outstanding image quality but the truth is that they are still very far from the desire level.

So, we must welcome the massive strategy of these two leading companies for their unrivaled project. And the primary thing is how their smartphone will create revolution among the professional photographers.

Via- Petapixel




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