Hasselblad recently announced two medium format H6D cameras, H6D-100c and H6D-50c and now they shared that their next desire target is to reach to the prosumer market, they want to give something to this section of photographers.
What Hasselblad CEO said:
“Portability will be key – but how and which ways it will be portable is yet to be announced – it’s better to scream about something when you have something to say, and our ambition towards that direction is there. The good thing is that more people will come to medium format, and people are much more interested in quality”.
“I saw the new cameras. I will be reporting on them this year in my How To Spend It column. Without breaking the news embargo, I can say confidently that, in the case of one wholly new model in particular, photography fans will be over the moon.” (source: Jonathan Margolis/FT)