In an interview at Digital Photography review.com Canon confirms that they are working full frame mirrorless camera system and not only that they have also revealed a lot of things same interview.
How important is it for Canon to add higher-end mirrorless products to your lineup?
At Canon we have what’s called a ‘full lineup strategy’. This means that we want to satisfy all of the demands in the market, so we have mirrorless and also DSLR, which combined makes an EOS hierarchy. We want to fill the gaps to satisfy customer demands across the board.
The new M50 is an entry-level model, because that’s where the high-volume sales are. We want to establish ourselves in this market, and then move forward [from there]. In accordance with the full lineup strategy, we will be tackling [the mid-range and high-end mirrorless market] going forward.
Now as we all know Canon EOS M 50 is a inter level mirrorless camera while having a 4K video mode with contrast detect auto focusing system, despite of having DPAF Sensor.
So the interviewer asked is this a physical limit or they have introduced this limit intentionally
Canon replied, they are not able to provide all the facilities due to the Limited price range of the camera. that also clearly indicates that yes the Canon EOS 50 is capable to record 4K videos with dual pixel autofocus in support but they have done tweak to add a limit inside features the entry level body to protect the sells of the future upcoming mirrorless camera and DSLR like 5D Mark IV.
Another manufacturer that we spoke to estimated that Canon would have a full-frame mirrorless camera within a year. Is that realistic?
That would be nice, wouldn’t it?
In the past, you’ve said that you won’t introduce a high-end mirrorless product until there would be no compromises compared to DSLR technology. Are we getting close?
In the EOS hierarchy we have cameras from entry-level to professional with different features. When it comes to mirrorless cameras, we have entry-level models, and we’ve just about started on the mid-range class. What that tells you is that Canon is confident about mirrorless technology within this range of products.
We still believe there’s work to be done before we can achieve the level of satisfaction that our users are looking for before they could confidently move from DSLR to mirrorless
The most interesting part of the interview was, they have also claimed that they will going to announce a PRO DSLR body before the beginning of 2020 Olympics. So that’s really great thing that will going to see either Canon 5D Mark or Canon 1dx Mark III. So, we have high hopes and fingers crossed for Canon.
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