A7 series’ contribution is more in Sony’s camera business success


NikkeiSo many truths have been stick to the statement of Nikkei Asian that A7 series camera has helped Sony to sail their business upto the world fame with enormous ease.

One after one all the A7 series camera of Sony has succeeded to create an impression among the users through various measures.

Just read the key information given by Nikkei Asian.

1) According to one industry group estimate, Germany’s mirrorless camera market is expected to grow about 150% by volume in 2015 compared with 2012, while the U.S. market is seen expanding 80%. Much of this consumer “awakening” to the allure of mirrorless cameras has been attributed to Sony.

2) Sony began developing the Alpha 7 series in 2012 out of fear that the company “could be weeded out,” Executive Vice President Shigeki Ishizuka said (Ishizuka oversees Sony’s imaging products and solutions business)

3) “If we don’t conquer the market for sophisticated amateurs and professionals, we will never become professionals ourselves,” Ishizuka said. He decided to funnel a large chunk of the company’s resources into developing full-frame cameras. “We learned that people won’t buy our products unless we improve our brand,” Ishizuka said.

4) In the two years through October, Sony’s share of the full-frame camera market is estimated to have surged by about 400% in Germany and about 600% in the U.S. Profit margins for Sony’s imaging business are higher than for its TV operations, which only recently returned to the black. The imaging business could become one of the company’s leading electronics operations.

If Sony’s next desire target is to gain the maximum share of the market then their balance in bringing innovative products must not be disturbed.

Via- SAR

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