The first three months of 2016 were shipshape for the camera manufacturers Like Nikon, Olympus and many other camera makers. But, it was April of this very year when the devastated Earthquake of Kumamoto drifted the cameras production into a worse level, because one of the sensor factories of Sony situated in Kumamoto and Sony is the primary sensor developer, which develops sensors for other camera manufacturers like Nikon, Olympus, Panasonic and more.
Recently, Nikon brought a new report into light and according to that report the Nikon D500 created a new selling record into the Nikon’s History, but at the same time overall sales of system cameras fell more than 30%. On the other hand, Olympus also reported that their sales rate decreased by more than 25% (around £1.63m) and that is only from April to June. According to them, they had already earned 1.1 billion yen profit in the same period a year earlier.
Mirrorless cameras sales also decreased by 23%, according to Olympus’s results for the first quarter of the 2017 financial year.
Though, D5 and D500 cameras of Nikon are constantly being purchased by the photographers around the world, but meanwhile, Nikon couldn’t manage to stop the falling sales rate of interchangeable-lens cameras that fell around 32%, compared to the same period of previous year (2015). Along with the interchangeable lens system, lenses sales rate are also slow.
In a statement, Nikon explained that the decline in sales and profits was ‘due to the shrinking digital camera market, the effects of foreign exchange and the impact from the suppliers being disrupted by the 2016 Kumamoto earthquake’.
Eventually, the question is that can Nikon compensate for the loss caused by scathing fall in their camera sales just by the strong sales of Nikon D5 and Nikon D500?