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Hasselblad introduced the medium format mirrorless camera X1D

Hasselblad-X1D-camerahasserlblad-cameraThe new “game changer” medium format mirrorless camera from Hasselblad, X1D is now officially announced. Hasselblad’s new X1D camera employs a 50MP CMOS medium format sensor, which is compact that can easily be managed within one’s palm, lightweight (725g) as well. Exterior part of this  Hasselblad X1D camera is dust and weather proof, providing durability, makes the camera an ideal for shooting while travel. Also, the lowlight photography will also be easily done with this camera that offers an expandable ISO range of 25600 and for capturing the fast moving subjects X1D offering a wide range of shutter speeds and full flash synchronisation up to 1/2000th second.

The price of X1D camera body will be X1D is priced at 7,900 EUR / 8,995 USD / 5,990 GBP (without VAT) and the XCD 45mm F3.5 will cost $2,295 separately.

However, the camera is available for pre-order at

Press release

Hasselblad announces groundbreaking X1D
The world’s first compact mirrorless digital medium format camera

Hasselblad is proud to introduce the groundbreaking X1D – weighing less than half that of a conventional digital medium format camera, the mirrorless 50MP camera is a game changer in the world of photography.

Inspired by the brand’s iconic design heritage, the camera is ergonomic and compact, offering a handling experience unlike any other. Handmade in Sweden, the X1D combines Scandinavian sensibility with beautiful performance.

Like the iconic V System, the X1D seamlessly combines portability with excellent optical quality for which the brand is renowned. Hasselblad has ingeniously introduced mirrorless technology to digital medium format for the first time ever, creating a precision performance camera that can sit in the palm of your hand. The 50MP CMOS sensor captures the finest details with true natural colours.

Commenting on the announcement Perry Oosting, Hasselblad CEO noted: “The X1D marks a pivotal point in Hasselblad’s rich 75-year history. This camera makes medium format photography available to a new generation of Hasselblad users, while pushing the existing limits of photography to new heights.”

A completely new family of dedicated autofocus lenses has been developed to support optical quality and portability, offering a wide range of shutter speeds and full flash synchronisation up to 1/2000th second.

Weighing just 725g and including HD video, Wi-Fi and built-in GPS, the X1D is a trusted partner and ideal travel companion. The robust exterior is dust and weather proof, providing durability to take with you wherever you go.

The X1D has been created with passionate photographers in mind, opening up Hasselblad to a new generation of creatives. Ideal for those who want to create the highest quality medium format images with a straightforward and easy to use camera that can fit in the palm of your hand.

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