London, UK, 1 April 2016 – Canon today announces the latest addition to its world famous EOS range with the launch of the new EOS 5D Mark IV. The EOS 5D Mark IV builds on the performance of the legendary EOS 5D Mark III, offering improved speed,greater resolution, enhanced processing power and extended creative options for bothstills and 4K movies – providing unparalleled artistic freedom for the most demanding photographers.
Incorporating feedback from photographers worldwide, the EOS 5D Mark IV offers improved performance in virtually every area. A new 24.3 Megapixel (MP) full-frame sensor offers the ideal balance of resolution for stills and HD movies and up to 9 frames per second (fps) shooting, whilst a 61-point AF system and 63-zone metering provide greater speed, flexibility and accuracy. Powered by the latest DIGIC 7+ processing technology, the EOS 5D Mark IV also features enhanced video functions, offering improved image quality alongside greater audio control – redefining creative possibilities for photographers and amateur videographers alike.
“The EOS 5D Mark IV represents a big step forward for the EOS 5D series” said Kieran Magee, Marketing Director, Professional Imaging, Canon Europe. “The EOS 5D Mark IV is an exceptional camera and we’ve listened carefully to feedback from its passionate community of users to improve performance in every area. This camera has been designed to meet virtually any creative challenge – it’s faster, more responsive and features the tools to adapt to everything from studio photography to creative videography, while producing results of the highest quality.”
With its comprehensively upgraded specification, the EOS 5D Mark IV is the ideal tool for the growing number of photographers shooting both stills and movies. It incorporates a number of the features launched with Canon’s revolutionary EOS-1D X,providing vastly improved performance, flexibility, handling and durability.
The camera’s newly-developed 24.3MP full-frame sensor provides increased resolution and finer detail, enabling the capture of a wide range of scenes, from sweeping landscapes to beautiful portraits. Higher speed continuous shooting also offers expanded creative possibilities. With an increased 8-channel read out, the camera comfortably handles a maximum full resolution speed of up to 9fps in bursts of 18 RAW images or over 16,000 JPEGs1, without the need for additional accessories. Additionally, the sensor’s advanced architecture offers a huge native ISO range of 100-102400, expandable to 204800, making it possible to capture clean, high quality pictures, even in extreme low-light conditions.
Dual Pixel CMOS AF & Movie Servo AF for high speed, high frame rate and continuous autofocus during video shooting.
With significant improvements in AF operation, the Canon 5D Mark IV camera can be an indispensible and remarkably portable moviemaking tool. Continuous AF, even during 4K recording, is made easy thanks to the Canon 5D Mark IV Dual Pixel CMOS AF, which is compatible with all Canon EF lenses. Focus points can be selected automatically, or specified on the camera’s new touch panel LCD screen. Critical focus throughout the frame can be easily confirmed by enlarging stills grabbed from video recordings. The Canon 5D Mark IV Movie Servo AF is compatible with all frame rates and resolutions, and can be customized to set tracking sensitivity, AF speed and even Face Tracking priority. These advanced features help make the Canon 5D Mark IV a truly versatile and convenient camera for 4K and Full HD moviemaking.
The EOS 5D Mark IVutilises the same 61-point wide-area AF system as the flagship EOS-1D X, providing exceptional sensitivity, precision and speed. One of the most advanced AF systems currently available, it features an impressive 41 cross-type points and five dual cross-type points, providing unsurpassed accuracy across the frame. The customisable AF pre-sets introduced in the EOS-1D X are also available, helping the capture of traditionally challenging subjects, and providing additional reliability in ituations where subject movement can be unpredictable.
Highly accurate exposures are provided by Canon’s acclaimed iFCL metering system, which incorporates a 63-zone Dual-Layer sensor linked to each point of the AF system. Focus information gathered from the AF system is analysed alongside colour and luminance signals measured by the metering sensor itself, enabling the EOS 5D Mark IV to deliver consistently accurate skin tones and excellent results in a wide range of shooting situations.
Creative performance without compromise
The EOS 5D Mark IV features Canon’s latest DIGIC 7+ image processor, which powers a range of new functions without affecting the camera’s performance. 14-bit A/D conversion provides smoother tonal gradation and transitions between colours, while in-camera HDR shooting combines three different exposures and allows one of five preset tone maps to be applied, enabling photographers to capture all the detail in high contrast scenes. With in-camera RAW processing and editing capability, photographers also have the option to immediately begin post-processing their images while still on a shoot.
The increased power of DIGIC 7+ also enables a range of tools which contribute to higher image quality. Lens peripheral illumination correction, Lens chromatic aberration correction (lateral and axial) and high ISO noise reduction are all performed in-camera without affecting performance, allowing photographers to continue shooting without any camera lag. Additionally, in-camera image rating via a dedicated button makes it easy for photographers to organise images ahead of post-production.
The EOS 5D Mark IV features a new Creative Photo button, which enables users to quickly select Picture Styles and capture multiple exposures, as well as offering direct access to the HDR shooting mode. In playback, pressing the Creative Photo button displays a new comparative playback function, displaying two images side-by-side to allow photographers to view, magnify and compare the quality of different exposures mid-shoot.
For situations where photographers want to avoid being noticed, such as weddings, the EOS 5D Mark IValso features a new silent shooting mode that dramatically reduces the sound of the shutter and mirror, ensuring they can work quietly in the background. A continuous silent mode is also available, enabling photographers to capture fastermoving subjects without attracting attention.
Next generation 4K EOS Movies
The EOS 5D Mark IV builds on the reputation of the EOS 5D Mark III, with a range of new features introduced following feedback received from photographers to provide even better Full 4K video performance. As well as offering the depth-of-field control loved by video professionals, the new full-frame sensor combines with the vast processing power of DIGIC 7+ to improve image quality by virtually eradicating the presence of moiré, false colour and other artefacts. The addition of a movie mode switch and a recording button also offers greater usability, enabling videographers to begin shooting immediately when movie mode is engaged.
4K video (4096 x 2160) up to 60 fps (59.94), with an 8.8-Megapixel still frame grab**** in camera. Full 1080p HD capture up to 120 fps for slow motion.
The 5D Mark IVis an incredibly capable camera for moviemaking. Thanks to its Dual DIGIC 7+ Image Processors and its advanced sensor, it can capture huge 4K (Motion JPEG)video at up to 60 fps, recording smoothly to CFast™ cards. It’s the first EOS camera able to record Full HD video at 120 fps, easily displaying minute details imperceptible to the human eyeand ideal for slow-motion video capture. With the camera’s new touch panel display, AF points can be easily selected while the camera’s rolling, and focus can be quickly confirmed with the EOS-5D Mark IV’s 4K still frame grab feature*, wherein an 8.8-Megapixel still image can be selected for review and saved. Low-light performance is improved as well, with video recording at ISOs of up to 12800 in 4K and 25600 in Full HD.The 5D Mark IValso features uncompressed HDMI output for Full HD videos, helping to facilitate video editing with minimal image degradation. Not to mention, it can also save videos as MP4s for easy playback on mobile devices.
Canon Log Gamma and Wide DR Gamma
Canon Log records an image with subdued contrast and sharpness, which preserves a high dynamic range and presupposes color grading in postproduction. Canon Log Gamma emphasizes rich gradients from mid-range to highlights, resulting in up to 12-stops of dynamic range
For those who would rather not grade in post: Wide DR Gamma yields wide dynamic range by suppressing brightness while maintaining gradations but is designed to produce finished-looking images without requiring any color grading in post-production
Professional build, easy operation
The EOS 5D Mark IV has been built to offer photographers easy-handling and robust build quality. Its lightweight, high-grade magnesium body offers advanced weather proofing for protection against the elements, while the construction of the shutter has also been reinforced, with 200,000-cycle durability making it ideal for repeated, everyday use. An enhanced version of the Intelligent Viewfinder featured in the EOS 7D MK II offers approximately 100% coverage, as well as an on-demand grid display via the builtin transparent LCD.
The same reinforced 8.11cm (3.2″) Clear View II LCD screen as used by the EOS-1D X MK II provides high quality framing and playback in all conditions. 1,040k-pixels provide the resolution to accurately check image sharpness and focus, while the gapless structure design introduced with the EOS-1D Mark IV prevents reflections and protects against dust or scratches. A headphone socket and locking mode dial have been included, while the inclusion of a UDMA 10-compatible CF card slot plus an SD card2 slot enables shooting to both cards simultaneously, auto switching when the one in use becomes full and the option to copy images from one card to the other in-camera.
Digital Lens Optimizer – new in Digital Photo Professional v3.11
The EOS 5D Mark IVcomes complete with the most advanced version of Digital Photo Professional (DPP) yet – Canon’s free, in-box software enabling high-speed, high quality processing of RAW images. New in DPP v3.11 is Digital Lens Optimizer – a revolutionary new tool designed to drastically improve image resolution.
Digital Lens Optimizer (DLO) precisely imitates lens performance, with a series of complex mathematical functions replicating each stage of the journey of light through the optical path. Using this information DLO can correct a range of typical optical aberrations and loss of resolution caused by a camera’s low pass filter, by applying an inverse function to each shot to take the image nearer to how the scene appears to the naked eye. This creates exceptionally detailed, high-quality images with highly manageable file sizes, providing photographers with maximum image quality and greater flexibility.
EOS System compatibility
As part of the EOS System, the EOS 5D Mark IVis immediately compatible with over 60 EF Lenses, including the EF 24-70mm f/2.8L II USM – the new, essential wide-angle zoom lens from Canon’s famous L-series. The camera is also compatible with a newlyannounced range of accessories designed to offer extended creativity, including the Speedlite 600EX-RT – a high performance TTL flash with wireless radio connectivity. Additionally, the new Battery Grip BG-E11 offers greater handling flexibility alongside the ability to double the camera’s battery life.
Canon EOS 5D Mark IV– Key features:
- 24.3 Megapixel full-frame sensor
- 61-point autofocus
- Up to 9fps continuous shooting
- Native ISO 100-102400 sensitivity
- 4K HD video with manual control
- 14-bit DIGIC 7+ processor
- Enhanced Weather sealing
- 8.11cm (3.2-inch) 1,040,000-dot screen
- HDR mode with presets
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